Tracking & Reporting

Get reports you can use to make decisions

Use this service when results are spread across systems, tracking needs attention or reports do not answer the questions your team has. We agree the objective and the decisions the reporting should support.

What we do

The setup depends on your campaigns, systems and available data.

Agree what to measure

Define the actions that matter, such as purchases, qualified enquiries, bookings or applications. Separate business outcomes from supporting campaign measures.

Check and set up tracking

Review events, tags and available platform connections. Test the agreed conversion signals alongside your consent and access requirements.

Bring reports together

Organise the selected campaign and business data. Make currencies, dates and definitions clear before comparing results.

Explain the results

Review spending and outcomes, investigate changes and recommend the next campaign or budget decisions.

What you receive

A reporting setup with agreed definitions and a regular review process.

Measurement plan

The metrics, data sources, conversion definitions, access requirements and checks for the project.

Campaign reporting

A report or agreed dashboard view of spending, delivery and measured outcomes, with a clear update schedule.

Recommendations

An explanation of what changed, what remains uncertain and which actions to take next.

What we need from you

We need access to the agreed advertising, analytics and business systems, plus the people who own them. Sales or lead-quality feedback helps connect advertising activity with business outcomes. Margin, customer value and payback analysis require the relevant commercial data.

Know what the numbers can tell you

Attribution assigns credit using a chosen method; it does not prove that advertising caused every recorded sale. We explain the attribution window, data gaps and any modelling used. Where an experiment is suitable and feasible, we can scope it to examine the effect of a campaign.