Pilar Dashboard

A reporting view for your campaign

Pilar Dashboard supports the reviews we hold with your team. It brings the agreed measures into a shared view so we can discuss results and decide what to do next. The setup follows your campaign scope and the data that can be connected.

Choose what your team needs to see

Useful views depend on the decisions you need to make.

Spending and delivery

Review the agreed budget, media spending and campaign delivery by market or channel.

Campaign outcomes

Review the defined results, such as purchases or enquiries, alongside the campaign activity behind them.

Commercial context

Add sales or lead-quality information where the relevant data is available and included in the setup.

Agree the setup before connecting data

We confirm the source systems, available connections, definitions and people who need access. We also agree the update schedule and identify any information that needs a manual input. A technology listed in our directory does not mean that every connection is included.

Understand what you are looking at

Reports should make the dates, currency, conversion definition and data source clear. Different platforms can report the same outcome differently. We explain those differences and avoid adding overlapping conversions together as if they were separate customers.

Use the report to decide what happens next

The review covers what was spent, what was measured and what changed. We recommend the next actions, identify unanswered questions and agree who will follow up. The dashboard is one part of that service.