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PilarAPAC
SERVICES / CAMPAIGNS

Campaign Management

We set up and manage advertising campaigns across the agreed channels and markets. We handle media buying, spending checks, testing and campaign changes, then report the results.

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Get help running the campaigns

Use this service when you need an agency to manage day-to-day advertising, coordinate several markets or improve existing campaigns. We agree the accounts, channels and responsibilities before taking over the work.

What we do

Campaign management follows the agreed media plan and budget.

Prepare and launch

Set up the campaigns, audiences, placements and budgets. Check ad approvals, landing pages and tracking before launch.

Manage media spending

Monitor delivery against the agreed budget. Check account issues and flag decisions that need your approval.

Test and improve

Test audiences, messages, formats or landing pages. Use the results to recommend and make changes within the agreed limits.

Coordinate the work

Keep campaign schedules, creative updates and local requirements aligned with your team and other partners.

What you receive

Regular visibility into the work and the decisions behind it.

Campaign setup and launch checks

Agreed campaign structures, settings and a record of what is ready or still needed.

Spending and results reports

Reports on media spending, delivery and the campaign outcomes we can measure.

A record of changes and next actions

What was tested, what changed and what we recommend doing next.

What we need from you

We need access to the agreed advertising accounts, approved ads and landing pages, a budget and an approval contact. Product availability, pricing, sales follow-up and any regulated claims need to be confirmed by your team.

How we judge campaign performance

We review results against the agreed objective. For sales or lead campaigns, feedback from your sales or commerce systems helps us assess quality beyond a platform conversion count. We report what the data shows, explain its limits and agree whether to continue, change or stop activity.

See tracking and reporting

Discuss campaign management

Tell us which markets and channels you use today, what needs to improve and who manages the accounts.