Advertising Strategy & Planning

Get a plan before you commit the budget

Use this service when entering a market, launching an offer, reviewing your channel mix or deciding where to invest next. We start with your customers, commercial priorities and ability to serve demand.

What we do

The planning scope is agreed around your brief.

Review the business and audience

Understand the offer, buying process, previous activity and customer information you can share.

Compare markets and channels

Assess the audience, language, local advertising options and practical requirements for the selected markets.

Plan the spending

Prepare budget scenarios, campaign priorities and a launch sequence. Identify costs outside media spend.

Define the result

Agree the campaign objective, measures, reporting needs and criteria for reviewing progress.

What you receive

A written plan your team can use to prepare and approve the campaign.

Market and audience priorities

The recommended starting markets and audiences, with the reasons for each choice.

Campaign and media plan

The proposed channels, budget, schedule, creative requirements and launch tasks.

Measurement and review plan

The results to track, data needed, review points and people responsible for decisions.

What we need from you

Bring your product or service details, target markets, budget range and any previous campaign results. We also need to understand pricing, margins where relevant, stock or service capacity, and how enquiries or sales are handled.

How we review the plan

We work through the recommendations with your team before launch. Assumptions, unresolved questions and required approvals are recorded. After the first campaign results are available, we review whether the audience, channel mix or budget should change.