From brief to campaign review
The process is adapted to the size and scope of the engagement.
Understand the business
Discuss what you sell, who buys it, the markets you can serve and what the campaign needs to achieve.
Agree the scope and budget
Set out the work, deliverables, responsibilities, schedule, fees and media budget. Confirm approval and spending limits.
Prepare and launch
Prepare the accounts, ads, landing pages and measurement. Resolve the launch checks and obtain the agreed approvals.
Manage, report and improve
Monitor delivery, test changes and report results. Agree the next actions and record decisions.
Who does what
We define responsibilities before work starts.
- PilarAPAC
A named contact coordinates the agreed agency work, campaign updates and reviews.
- Your team
Your team supplies product information, approvals, account access and feedback on sales or lead quality.
- Specialist partners
Where specialist production or local support is needed, we agree the role, cost and approval process in the scope.
Understand what you are spending
Your proposal separates agency fees, advertising spend and any production or third-party costs. We agree who pays the advertising platforms, who owns the accounts and how spending changes are approved.
Run regional campaigns with local requirements
We agree the markets and languages before planning the campaign. Account eligibility, ad rules, creative requirements and websites or stores are checked for each selected channel. Local reviews and specialist input are arranged as part of the agreed delivery plan.
Leave each review with a next action
We review spending, campaign activity and measured outcomes against the objective. We explain changes and data gaps, then agree what to test, change, pause or continue. Reporting dates and meeting frequency are set in your scope.
Start with a conversation
You do not need a finished brief. Tell us your objective, target markets and current advertising, and we will discuss the next step.